If you are putting together a solid marketing strategy, don’t forget about adding images to your website. We cannot deny the importance of photos in the here and now. According to statistics, articles containing photos attract a lot more views than the ones that are posted without images. Without any doubt, images are quite attractive and make your website full of colors. In this article, we are going to talk about some common mistakes that you must avoid when hosting images on your website. Read on to find out more.
#1: Reduce the image size
Most visitors don’t wait more than 3 seconds for the images to load on their laptop or desktop computers. And they don’t wait more than 5 seconds when using their mobile phones. So, if your images take longer than 5 seconds to launch on these devices, you may lose a lot of prospective customers.
So, what you need to do is reduce the size of the images to 700KB maximum. This will allow images to load much faster regardless of the device users are using.
#2: Rename the files
Make sure you don’t underestimate the importance of renaming your files. It is not a good idea to keep the default name for your images. As for as Search Engine Optimisation is concerned, you may want to add your primary keywords to the names of the photos.
Apart from this, you may want to write a description and include your primary keywords for proper optimization. If you don’t follow this practice, search engine crawlers won’t index your images in the database.
#3: Add descriptions
Just like photos, don’t forget to consider the alt tags. Primarily, they are text alternatives to photos. If you want your websites to achieve higher rankings in major search engines, make sure you add an informative description.
The description should be in English for all of the photos. And don’t make the mistake of adding too many keywords or phrases as it will hurt your search engine rankings.
#4: Use the right file extension.
Make sure your website contains the right type of image files. These days, you can create images in different formats to cover your needs. However, the most common extension is JPG, JPEG, and PNG these days. The PNG is an ideal choice if you want your photos to maintain the quality regardless of how many times you edit and save them.
#5: Don’t use distorted images
Image distortion is another common problem that you may face as for as editing images is concerned. Make sure that your images are not stretched. You should always work with the original version of your desired photos. In Photoshop, you can use the preview feature to make a comparison between different versions of the photos.